TheIKNPost.com — Do You Know the Location of This Alpa Mat? Please provide information.
Viral on social media. It is interesting that in the midst of competition, large-scale supermarket retail businesses, aka hypermarkets, are collapsing.
Yes, let’s say a corporation like PT Hero Supermarket Tbk (HERO) which closed Giant or PT Matahari Putra Prima Tbk (MPPA) which recorded a sales decline of up to 22 percent.
Warung Alpamat appeared, with the tagline You Tumbas Aku Doli.
This is not part of Alfamidi which is still in the same group as Alfamart or Superindo or Indomart, other retail store business players.
Currently, mini markets are able to dominate the retail market and slaughter large stores. Beating supermarket sales, such as Hypermart, Carrefour, and Superindo.
Small shops have several advantages. Namely daily needs from food to household goods.
Alfamart emerged spearheaded by Djoko Susanto, a cigarette entrepreneur from Jakarta. Djoko founded a minimarket network called Alfa Minimart or PT Sumber Alfa Trijaya Tbk.
Alfa Mart and Indomart are often close to each other, these two outlets are also easy to find in areas with lots of residents.
This aims to ensure that they can choose as wide a market as possible. You could say they are the ones who approach consumers in order to attract as many consumers as possible.
It could be that they use the concept of industrial location theory, specifically Hotelling Theory. That is, where there are two similar types of economic activity that are close to each other with the aim of controlling the market as widely as possible.
This theory focuses on location choice, where it is influenced by two factors: the location of other producers and consumer behavior to find a balance point or equilibrium where he can seize the market from competitors who were previously in that location.
When the profit percentage is 50:50 then it is just left to consumer tastes.
Another reason is to save research budget. If one of the outlets already exists in a certain location, then you can be sure that the market potential is good and it has passed the business feasibility test.
This is one of the formulas for building new outlets among mini market retailers
These two outlets can also be seen using the same strategy, namely strategy five forces or Porter’s five forces approach. This is a method for analyzing and identifying the forces that shape business patterns.
So, what theory does Alpamat use?
