TheIKNPost.com – PT Bank Negara Indonesia (Persero) Tbk or BNI consistently encourages MSMEs to Go Global and increase the country’s foreign exchange.
The Company continues to strengthen the capabilities of its MSMEs in order to become more competitive in penetrating the global market.
Through BNI
New York Shoppe Object is one of the largest B2B craft trade shows in North America with an estimated 10,000 visitors and exhibitors of 700 brands, which can help MSMEs expand their market.
BNI Retail Banking Director Corina Leyla Karnalies emphasized that MSMEs act as the backbone of the Indonesian economy and have enormous potential in optimizing the global market.
Therefore, the company is proactive in increasing the capacity and capability of MSME businesses by collaborating with various parties.
“By holding this event, we hope it will be a solution to one of the pain points of MSME players in running their business related to expanding market access abroad,” he said.
Corina continued that the BNI Exporters Forum aims to prepare MSMEs to take part in the Shoppe Object which will be held in New York. This event was attended by around 30 BNI Partner MSMEs who are ready to expand their markets and penetrate the American market.
A number of MSME products will be selected through a curation process in this activity to be included in the New York Shoppe Object 2024 event.
Corina explained that the BNI Exporters Forum brought in a curator, Jennifer Isaacson, from New York as a resource person, so that MSME players who attended had the opportunity to obtain the latest information regarding export market prospects and regulations in America.
Apart from that, curators from New York will participate in providing assistance to selected MSMEs until August 2024 so that their products can compete in the American market.
“The MSMEs taking part in this event come from the small and medium segments who are ready to export various types of products in the categories of fashion, accessories, handicrafts, home decor and furniture,” he concluded.
